Naming Your Business
One of the most important things to consider when starting a new business is the name you choose - it could be a key decision in the trading you do.
Descriptive or abstract?
The first thing to decide is if you want to demonstrate what the business does or have something a little more creative.
For example ‘Merlin’s Book Store’ demonstrates that the business is a book store probably owned by Merlin - or you could be more abstract such as the communications company Orange, which does not indicate what the business does in any way but has become well known and is now a household name.
Another option is to trade under your own name, particularly if you operate as a sole trader, for example John Jones Mechanics.
Other businesses?
You must also try and avoid using names where other business operate under the same name, especially if they sell similar good or services to you, or are in the same locality.
You can try general searches on the internet using search engines, directories such as yell.com, local newspapers etc.