Marketing
Know the difference between marketing & advertising?
Lots of people think these are the same thing – they are not! Marketing is about getting your message across to potential customers and involves many aspects, advertising is just one of these.
This section of newbiztips.net will explain what marketing is and how you need to use it in your business. As well as providing lots of inspiring ideas and useful links.
The main purpose of marketing is to discover what people want and then satisfy that need.
Marketing has many aspects: - Market research – this simply means researching the market! - Establishing who your customers will be, where they are and exactly what they want - Understanding your competition and market share - Defining your product/service and finding a unique selling point (USP) - Pricing your product or service - Evaluating different methods of promotion - this is where advertising comes in
Marketing is vital to all businesses, especially small and new businesses.
Good marketing may get and keep you ahead of your competition - so don't ignore it!
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